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nds Company - Emergence of new business models Time is of the essence. As a general rule, digital products still only comprise a small fraction of sales: Around 60 per cent of those polled estimate that considerably less than ten per cent of their revenue will come from digital sources in 2009. However, this will change in the next two years in the opinion of those polled: 41 per cent of those polled calculate sales of up to ten per cent for 2011 and 58 per cent anticipate that digital products will comprise a considerably higher share of total sales.