Kindling e-book Fever in China
Jo Lusby, General Manager of Penguin China, sees a growing interest. “E-book sales in China reached more than Rmb200 million last year and we are spending a great deal at Penguin at the moment on digitising our back catalogue.
“We have more than 4,000 titles available at present, including our popular DK range. At least 60 per cent of our catalogue is informative, non-fiction titles.