Итоги TOC'2010 с точки зрения библиотекаря
Earlier this week I attended the O%u2019Reilly Tools of Change (TOC) Conference for the first time. Over 1250 attendees gathered in New York City to discuss and network about issues and trends in publishing, in particular, digital publishing. While much of the information presented was for the publishing industry, I did manage to find several great ideas and concepts that relate to libraries. I%u2019d like to share these with you, in no apparent order.
1. Social Media Marketing is huge in the publishing industry and it should be huge in libraries as well. The potential for building communities around the library is enormous. Tim O%u2019Reilly, in his keynote said, %u201Cyou gain and bestow status through those you associate with in social media,%u201D and %u201Cdon%u2019t focus only on you and your product.%u201D Is your library using Facebook, Twitter, blogs, wikis, and other social media to communicate with your patrons and the greater community? If not, you should be. When you do get your plan in action, make sure you go beyond promoting library events and services. If you are a public library, build your community around other organizations, businesses, and schools in the area and promote the groups who meet at the library, local authors or artists, and those groups that share the same values with the library. Academics, the same goes for your library, focusing of course on the students and faculty and even other local colleges and universities. %u201CCreate more value than you capture.%u201D (O%u2019Reilly)
2. eTextbooks are here, and there are more on the way. Libraries need to do more to promote electronic textbooks to their communities. Do you know about Flat World Books, Agile Mind and the CK12 Foundation? All of these organizations offer open source alternatives for textbooks from Kindergarten through College. CourseSmart offers digital textbooks and is now affiliated with 15 textbook publishers, offering over 10,000 titles. Textbook rental is a growing market too with Chegg.com, Barnes and Noble, and Cengage all offering services.
3. Keep your eyes out for the enTourage eDGe reader. It%u2019s has a dual display to combine eReading with note taking, web browsing, or document creation. It%u2019s large, like a notebook. Could this be the future of eTextbooks? Not at $499 a pop, but only time will tell.
4. Going open access for monographs was the topic of a keynote speech by Frances Pinter of Bloomsbury Academic. Frances discussed the endangered species known as the academic monograph. She proposed a solution to this problem using existing library budgets and open access through an international library consortia for open access books (ILCOAb). She thinks we can get the price of a monograph down to $2.00 with collaboration and open access. Her idea is one worth considering. I%u2019ve asked Frances for an interview and hope to post this soon.
5. Libraries need to seriously consider digital printing or print on demand options as revenue generating sources. All of us have unique archival collections (many of which are now digital), we all have access to public domain digital materials, and some of us may even host publishers ebook content on our own servers with the ability to POD titles or chapters. All we need now is a POD machine, like an Espresso. They aren%u2019t cheap, so what if we purchased these at the consortia level? Member libraries could print and sell materials from their special collections, %u201Cchunk%u201D together a variety of public domain materials to create custom books, or create keepsake gifts by personalizing books. Why should publishers and search engine companies be the only ones bringing in revenue from library collections?
6. Apps %u2013 everybody has an app, why not libraries? It%u2019s a great way to take your products and services mobile. Rana Sobhany conducted a workshop on selling in the mobile market. She provided a long list of tips for folks considering the development of an app.
7. Do you know what it takes to convert a print book to electronic? I didn%u2019t either until I attended a workshop on practical ebook formatting led by Phil Frank and Joshua Tallent. Both provided tips and tricks for those converting from InDesign to ePub and Kindle formats. It%u2019s not an easy process folks and takes days to convert just one title. Phil was cutting and pasting and zipping files all over the place, saving charts and images separately and anchoring them to text, and was doing lots of other things I didn%u2019t understand and was glad I didn%u2019t have to do! I%u2019m going to remember this each time I see the price of an ebook.
8. We all know there are tons of eBook readers out on the market, and more pop up each day. No particular reader was designated the clear cut leader or winner, the message was rather %u2013 interoperability! Liza Daly and Keith Fahlgren discussed the issues with interoperability and DRM in their session, networked, mobile and landlocked %u2013 current ereaders. One thing was certain from their presentation, %u201Cin a cloudy world, networking wins; devices without web connections are not landlocked, they are landfill.%u201D (check out slide #10 on Liza%u2019s presentation here)
9. More and more authors are self-publishing, and making money. When does it pay for an author to go electronic only? Michael Mace in his presentation on the lessons learned from the failure of ebooks in 2000, discussed this vital tipping point. He said when 20-30% of the public have ebook readers, book publishing will change dramatically. The iPad, competition between Amazon and Apple, and rising prices of trade ebooks all bring the tipping point closer. Libraries take heed, when publishing changes we will have to adapt.
10. Cali Bush of O%u2019Reilly Media presented on ebook contracts. Her presentation focused on the contracts between distributors and publishers, but it got me thinking about the contracts between publishers and libraries. Of particular interest to me were her list of %u201Cgotchas%u201D and %u201Cgimmes.%u201D What are the gotchas and gimmes in publisher/library ebook contracts? Also interesting was her visualization of rights, starting with the complete pie for authors, 3/4 pie for publishers, and 1/2 pie for distributors. Couldn%u2019t help but make me wonder where libraries and users landed in the pie (a small slice maybe?).
