И ещё один прогноз - от Сета Година - средний тираж в след. году упадёт на 20%

The end result, I predict, is that sales per book published are going to decrease as much as 20% next year. Sure, there are plenty of hits left to happen, and the short head of the bestseller list is going to be a good place to be for a while to come. But the midlist (which means most books) is going to see sales per book go down. And keep going down.

Good for people who like to discover interesting ideas. Bad for people who publish them the traditional way.

via thedominoproject.com

Он имеет в виду тираж «обычной книги», не бестселлера, но и не узкопрофильного издания.